Ocean conservation initiative Project Zero has released a star-studded campaign video to highlight the urgent need to protect 30% of the ocean in order to put the brakes on the climate crisis and create a sustainable future for life on Earth.
Project Zero is a global movement whose mission is to awaken the fight for the ocean and support its vital role in maintaining our planet’s ecological equilibrium.
Co-founder Tyrone Wood is joined on-screen by some of the initiative’s most passionate ambassadors from the worlds of film, fashion, music and sport as they call to back Project Zero and turn the tide on the climate crisis, including:
- Cara Delevingne
- Poppy Delevingne
- Will Poulter
- Chris Smalling
- Rita Ora
- Kate Moss
- Pixie Geldof
- Tyrone Wood
- Ronnie Wood
- Bernard Fowler
The video launch follows the unveiling of Project Zero’s unique Christmas installation in collaboration with London’s iconic Carnaby Street. The innovative seascape reminds visitors of the ocean’s spectacular beauty and life-giving role in our lives. Every element of the installation was created using recycled and reusable materials. Visitors to London this festive season can ‘Tap to Donate’ £3 to Project Zero at locations throughout Carnaby including 14-18 Fouberts Place, Shakespeare’s Head Pub, JinJuu, White Horse Tavern, Department of Coffee and Social Affairs, and on the hoarding at Broadwick and Carnaby.
Want to get involved? Make individual donations via the Project Zero website, shop the Project Zero Collection and Project Zero X Carnaby range (featuring exclusive t-shirt and tote bag collaborations perfect for Christmas) and follow @projectzero on Instagram, Twitter and Facebook for news and more!