Testimonials

In the last few years our marketing team, and most other marketers I work with, have been shifting our advertising from print to online media. With online marketing we can easily measure our return on investment (ROI), where as with print, most advertisers just tend to keep their fingers crossed. I wanted to focus more on the EU environmental market so I thought I would take a chance with a very pretty magazine, AWE.

Shortly after the magazine was distributed we received an order for the advertised product. The surprising part was the correspondence with the customer began with, "I saw your ad in AWE." Then another order that began with, "Can you tell me more about the product that was displayed in AWE?" Then a third and a fourth order that directly referenced AWE. Wow.

I have advertised in many different UK and EU periodicals over the years but this was the first time I have ever seen a direct correlation between a single print advertisement and an increase in orders.

Another note, unlike many other magazines, working with AWE representatives is actually a pleasurable experience and they were very helpful in creating the advertising campaign I desired.

Adam Gniewek
Baseline-MOCON, Inc.

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AWE September 2010

I am not in the habit of complimentary letters to magazines, but I felt compelled to do so after reading your September edition.

The first thing I noticed was the very tactile nature of the magazine; your combination of paper, colour and printing gave it a great ‘feel’ and once in the hand, the reader is drawn to open up and read.

Once inside, I thought your layout was inspired; very creatively assembled, which encouraged closer investigation.

From the simple things like the List of Advertisers and Product Review to the technical articles, everything was neatly in order and very ‘user friendly’.

However my greatest praise is for the editorial content. Each of the articles was very well written and researched making AWE International the first magazine I have ever read cover-to-cover!

In addition to being the Managing Director of Whitehouse Scientific, I am also the Science Correspondent for The Filtration Society, a not for profit organization established to promote the understanding and application of filtration processes. As such, you have provided me with a wealth of information on environmental issues. Many thanks.

Dr Graham Rideal
Managing Director
Whitehouse Scientific Ltd

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I got an email from a colleague who is a bit of a sceptic over global warming (a well informed sceptic who I had worked with in India on a telemetry scheme). In reply I sent him a copy of my AWE article.

He sent a copy to colleague (Revd Philip Foster) who then emailed me inviting me to a meeting of climate sceptics in the House of Commons which he had organised (on 27 October in Committee Room 10). Christopher Booker spoke at the meeting and at the end I was asked to say a few words! I took the opportunity to explain that the heart of the climate debate lies in the feedbacks of water vapour and clouds which are big unknowns.

So through my AWE article I got to talk in the House of Commons for five minutes! You never know what will lead to what.

Ian Strangeways
TerraData

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